ARCHIVE//:CREATIVE
Our Work
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THE ASK
Archive Creative Studios was brought on to develop a national, turn-key campaign spanning nearly all of our service categories to elevate PRESS Premium Alcohol Seltzer’s brand presence and increase awareness across key markets. With a tight timeline and an extensive list of deliverables, our team was challenged to enhance existing assets while building fresh, strategic creative across multiple channels—all while staying on time and on budget.
THE ANSWER
To position PRESS as a standout in the competitive seltzer market, we crafted a full-service campaign that combined PR, packaging, retail activations, advertising, and brand strategy into a cohesive, high-impact rollout. Our approach highlighted PRESS’s premium positioning and unique appeal to its predominantly female audience across the Midwest and beyond.
Key deliverables included:
-
Retail & Packaging Design – Custom POS displays, end-caps, and packaging updates to reinforce PRESS’s upscale image.
-
Advertising & Creative Direction – Development and execution of OOH, digital, and video ad campaigns to amplify brand awareness.
-
Social Media & PR – Strategic storytelling and influencer engagement to drive cultural relevance and deepen consumer connections.
-
Branding & Strategy Consulting – Ensuring message consistency and premium brand perception across all platforms.
THE RESULTS
The campaign delivered measurable success, securing PRESS a top-ten position in its category and significantly increasing its market visibility. During the course of our work, Constellation Brands—the largest beer import company in the U.S.—acquired a minority stake in PRESS, reinforcing the brand’s strength and potential for long-term growth.
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PROJECT #1064:
MILK MAKEUP
SERVICES: PR, Packaging & POS Design, Creative Direction, Advertising, Social Media, Branding & Strategy
PROJECT #483:
RXBAR
SERVICES: Content Creation, Influencer Integrations, Creative Direction, Ad Campaign, Branding & Strategy Consulting, Advertising
THE ASK:
RXBAR approached Archive Creative Studios to develop a high-impact content and marketing strategy that would reinforce its position as a clean, simple, and protein-packed snack brand while expanding its reach to new audiences. The goal was to create authentic, engaging content that would resonate across digital platforms, elevate brand awareness, and strengthen RXBAR’s market presence through strategic influencer collaborations, compelling ad campaigns, and refined brand messaging.
THE ANSWER
To differentiate RXBAR in the crowded health and wellness space, we crafted a multi-channel campaign that blended content creation, influencer storytelling, and brand strategy to drive engagement and increase consumer trust.
Key deliverables included:
-
Content Creation & Advertising – Designed and executed a visually compelling ad campaign that showcased RXBAR’s clean ingredients and functional benefits in an engaging, relatable way.
-
Influencer Integrations – Partnered with key fitness, wellness, and lifestyle influencers to create organic, high-converting content that authentically connected with RXBAR’s core audience.
-
Creative Direction & Brand Strategy – Refined RXBAR’s visual storytelling, messaging, and positioning to ensure consistency across all marketing efforts.
-
Ad Campaign Execution – Developed a digital-first advertising strategy that maximized reach, engagement, and conversion across multiple platforms.
THE RESULTS
By combining strategic storytelling, high-quality content, and targeted influencer partnerships, we helped RXBAR strengthen its brand authority, increase digital engagement, and drive consumer demand. The campaign successfully expanded RXBAR’s presence within key fitness and lifestyle communities, reinforcing its reputation as a trusted, go-to protein snack in an increasingly competitive market. Before our contract was up, the brand was acquired by Kellogs for approximately $650MM dollars - setting a new bar (if you will) for CPG records.
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THE ASK
Archive Creative Studios was brought on to develop a national, turn-key campaign spanning nearly all of our service categories to elevate PRESS Premium Alcohol Seltzer’s brand presence and increase awareness across key markets. With a tight timeline and an extensive list of deliverables, our team was challenged to enhance existing assets while building fresh, strategic creative across multiple channels—all while staying on time and on budget.
THE ANSWER
To position PRESS as a standout in the competitive seltzer market, we crafted a full-service campaign that combined PR, packaging, retail activations, advertising, and brand strategy into a cohesive, high-impact rollout. Our approach highlighted PRESS’s premium positioning and unique appeal to its predominantly female audience across the Midwest and beyond.
Key deliverables included:
-
Retail & Packaging Design – Custom POS displays, end-caps, and packaging updates to reinforce PRESS’s upscale image.
-
Advertising & Creative Direction – Development and execution of OOH, digital, and video ad campaigns to amplify brand awareness.
-
Social Media & PR – Strategic storytelling and influencer engagement to drive cultural relevance and deepen consumer connections.
-
Branding & Strategy Consulting – Ensuring message consistency and premium brand perception across all platforms.
THE RESULTS
The campaign delivered measurable success, securing PRESS a top-ten position in its category and significantly increasing its market visibility. During the course of our work, Constellation Brands—the largest beer import company in the U.S.—acquired a minority stake in PRESS, reinforcing the brand’s strength and potential for long-term growth.
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PROJECT #1064:
BRISTOL FARMS
SERVICES: PR, Packaging & POS Design, Creative Direction, Advertising, Social Media, Branding & Strategy
PROJECT #483:
ATLANTIC RECORDS // LIZZO
SERVICES: Content Creation, Influencer Integrations, Creative Direction, Ad Campaign, Branding & Strategy Consulting, Advertising
THE ASK:
RXBAR approached Archive Creative Studios to develop a high-impact content and marketing strategy that would reinforce its position as a clean, simple, and protein-packed snack brand while expanding its reach to new audiences. The goal was to create authentic, engaging content that would resonate across digital platforms, elevate brand awareness, and strengthen RXBAR’s market presence through strategic influencer collaborations, compelling ad campaigns, and refined brand messaging.
THE ANSWER
To differentiate RXBAR in the crowded health and wellness space, we crafted a multi-channel campaign that blended content creation, influencer storytelling, and brand strategy to drive engagement and increase consumer trust.
Key deliverables included:
-
Content Creation & Advertising – Designed and executed a visually compelling ad campaign that showcased RXBAR’s clean ingredients and functional benefits in an engaging, relatable way.
-
Influencer Integrations – Partnered with key fitness, wellness, and lifestyle influencers to create organic, high-converting content that authentically connected with RXBAR’s core audience.
-
Creative Direction & Brand Strategy – Refined RXBAR’s visual storytelling, messaging, and positioning to ensure consistency across all marketing efforts.
-
Ad Campaign Execution – Developed a digital-first advertising strategy that maximized reach, engagement, and conversion across multiple platforms.
THE RESULTS
By combining strategic storytelling, high-quality content, and targeted influencer partnerships, we helped RXBAR strengthen its brand authority, increase digital engagement, and drive consumer demand. The campaign successfully expanded RXBAR’s presence within key fitness and lifestyle communities, reinforcing its reputation as a trusted, go-to protein snack in an increasingly competitive market. Before our contract was up, the brand was acquired by Kellogs for approximately $650MM dollars - setting a new bar (if you will) for CPG records.
 |  |  |
|---|---|---|
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THE ASK
Archive Creative Studios was brought on to develop a national, turn-key campaign spanning nearly all of our service categories to elevate PRESS Premium Alcohol Seltzer’s brand presence and increase awareness across key markets. With a tight timeline and an extensive list of deliverables, our team was challenged to enhance existing assets while building fresh, strategic creative across multiple channels—all while staying on time and on budget.
THE ANSWER
To position PRESS as a standout in the competitive seltzer market, we crafted a full-service campaign that combined PR, packaging, retail activations, advertising, and brand strategy into a cohesive, high-impact rollout. Our approach highlighted PRESS’s premium positioning and unique appeal to its predominantly female audience across the Midwest and beyond.
Key deliverables included:
-
Retail & Packaging Design – Custom POS displays, end-caps, and packaging updates to reinforce PRESS’s upscale image.
-
Advertising & Creative Direction – Development and execution of OOH, digital, and video ad campaigns to amplify brand awareness.
-
Social Media & PR – Strategic storytelling and influencer engagement to drive cultural relevance and deepen consumer connections.
-
Branding & Strategy Consulting – Ensuring message consistency and premium brand perception across all platforms.
THE RESULTS
The campaign delivered measurable success, securing PRESS a top-ten position in its category and significantly increasing its market visibility. During the course of our work, Constellation Brands—the largest beer import company in the U.S.—acquired a minority stake in PRESS, reinforcing the brand’s strength and potential for long-term growth.
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PROJECT #1064:
PRESS PREMIUM SELTZER
SERVICES: PR, Packaging & POS Design, Creative Direction, Advertising, Social Media, Branding & Strategy
PROJECT #483:
ATLANTIC RECORDS
SERVICES: Content Creation, Influencer Integrations, Creative Direction, Ad Campaign, Branding & Strategy Consulting, Advertising
THE ASK:
RXBAR approached Archive Creative Studios to develop a high-impact content and marketing strategy that would reinforce its position as a clean, simple, and protein-packed snack brand while expanding its reach to new audiences. The goal was to create authentic, engaging content that would resonate across digital platforms, elevate brand awareness, and strengthen RXBAR’s market presence through strategic influencer collaborations, compelling ad campaigns, and refined brand messaging.
THE ANSWER
To differentiate RXBAR in the crowded health and wellness space, we crafted a multi-channel campaign that blended content creation, influencer storytelling, and brand strategy to drive engagement and increase consumer trust.
Key deliverables included:
-
Content Creation & Advertising – Designed and executed a visually compelling ad campaign that showcased RXBAR’s clean ingredients and functional benefits in an engaging, relatable way.
-
Influencer Integrations – Partnered with key fitness, wellness, and lifestyle influencers to create organic, high-converting content that authentically connected with RXBAR’s core audience.
-
Creative Direction & Brand Strategy – Refined RXBAR’s visual storytelling, messaging, and positioning to ensure consistency across all marketing efforts.
-
Ad Campaign Execution – Developed a digital-first advertising strategy that maximized reach, engagement, and conversion across multiple platforms.
THE RESULTS
By combining strategic storytelling, high-quality content, and targeted influencer partnerships, we helped RXBAR strengthen its brand authority, increase digital engagement, and drive consumer demand. The campaign successfully expanded RXBAR’s presence within key fitness and lifestyle communities, reinforcing its reputation as a trusted, go-to protein snack in an increasingly competitive market. Before our contract was up, the brand was acquired by Kellogs for approximately $650MM dollars - setting a new bar (if you will) for CPG records.
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